Course Goal: To empower learners to move beyond ad-hoc Jasper AI usage to strategically plan, generate, optimize, repurpose, and measure diverse marketing content at a campaign level, achieving measurable business outcomes and maximizing ROI by leveraging Jasper’s marketing-specific AI capabilities.
Target Audience: Marketing professionals, content creators, strategists, and small business owners familiar with basic AI concepts who want to master Jasper AI for scalable, high-ROI content generation and campaign execution.
Prerequisites:
- Basic understanding of AI in marketing.
- Familiarity with general content marketing principles and campaign concepts.
- Access to a Jasper AI account (and SurferSEO for relevant sections).
