Unleash Your Authentic Brand
A Step-by-Step Guide to Building Your Personal Brand Online
Unleash Your Authentic Brand is a comprehensive online course designed to empower entrepreneurs and professionals in building a powerful and authentic personal brand. Through engaging modules and expert guidance from digital marketing expert Adam Bernard, you’ll learn how to define your unique value proposition, craft a compelling brand story, establish a strong online presence, and leverage content creation, SEO, and networking to connect with your target audience. This course emphasizes authenticity, strategic goal setting, and consistent value creation to help you achieve long-term success, adapt to industry trends, and monitor your online reputation for sustainable growth.
References:
- Personal branding - Wikipedia
- How To Take Control Of Your Personal Brand On Google - Forbes
- Developing a consistent brand voice across social media channels
- 39 Ways to Increase Traffic to Your Website - WordStream
- What Is Online Reputation Management and Why You Should Be Doing It
- Create an alert - Google Search Help
- Personal Branding Do's and Don'ts
- What Is Data Analysis
- Everything You Need to Know About Brand Consistency
- How to Build a Brand Strategy Roadmap That Drives Results
Course Content
Module 1: Introduction to Personal Branding
Lesson 2: The Power of Authenticity
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Module 2: Defining Your Brand Identity
Lesson 5: Understanding Your Target Audience
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Lesson 7: Developing Your Brand Voice and Tone
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Lesson 8: Visual Branding Basics
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Module 3: Building Your Online Presence
Lesson 10: Optimizing Your Social Media Profiles
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Lesson 12: SEO Fundamentals for Personal Branding
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Module 4: Promoting Your Personal Brand
Lesson 14: Guest Blogging and Collaborations
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Lesson 15: Leveraging Testimonials and Case Studies
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Module 5: Maintaining and Evolving Your Brand
Lesson 17: Monitoring Your Online Reputation
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Lesson 18: Analyzing Performance and Making Adjustments
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Lesson 19: Staying Consistent and Up-to-Date
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Lesson 20: Long-Term Brand Strategy
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