1.0 About Adam: The Strategist
1.4 My Unique Approach
Last Updated: September 1, 2025My methodology is built on two core principles that differentiate my work: The Entrepreneur’s Perspective: I don’t just advise businesses; I build them. Having founded and scaled multiple ventures, I approach every project from an owner’s point of view. My focus is always on the bottom line, P&L management, and delivering a tangible return on
1.3 My Philosophy & Core Values
Last Updated: September 1, 2025I’m a “balance-brained” individual, blending creative, big-picture thinking with the technical skills to execute. I thrive in dynamic environments and am committed to continuous learning. My work and life are guided by my core values: Freedom, Health & Well-being, Learning, and Achievement. Outside of work, I’m passionate about meditation and yoga, and most importantly, I’m
1.2 My Ventures: A Portfolio of Proof
Last Updated: August 31, 2025I believe in “dogfooding”—using the exact strategies I recommend to build my own businesses. My ventures are my real-world laboratory and a living portfolio of my work: Lynx Digital: My digital agency, serving clients in Hamilton and beyond for over two decades. Bernard Hats & Rejuvenate Skin Health: Thriving e-commerce stores I built and manage,
1.1 My Professional Journey
Last Updated: August 31, 2025My career has been a 25+ year journey of continuous adaptation and innovation. After building my first website in 1996, I founded Lynx Digital Marketing in 1999. A key milestone was co-founding gibLink.com, a business social network we grew to over 120,000 users, generating $15 million in sales. In more recent roles as a marketing
