Capabilities
Capabilities Sections
- Key Concepts: context over wording system prompts and personas scope by intent honesty guardrails what the model may never do
Prompt & Context Engineering I’ve argued elsewhere that you can’t prompt your way out of a system-level failure, and that retrieval quality is a
- Key Concepts: presentation is the product photo tent and lighting many shots per item advanced editing by hand automotive photography roots
Product & Inventory Photography For one-of-a-kind inventory, the photograph isn’t marketing around the product - it is the product page. When every piece is
- Key Concepts: structure a corpus, not a folder house style as coherence technical writing for use documentation as a system human-facing twin of retrieval
Knowledge Architecture & Technical Writing There’s a machine-facing version of working with knowledge — engineering it so an AI can retrieve it — and
- Key Concepts: operating versus building a store stock and price truth unit-of-one inventory lifecycle different commerce models multi-channel selling
E-Commerce Operations Building a store and operating one are different jobs, and this is the second one. Product-building is the build - the catalog,
- Key Concepts: agent tooling layer MCP servers in production the MCP-versus-pipeline seam read-heavy, core-fields-only operating discipline
MCP Integration & Agent Tooling An agent is only as useful as the systems it can actually reach. Architecture decides how agents coordinate and
- Key Concepts: build the whole product catalog as a system buyer tools that close full-funnel build marketing-to-builder
Product Building For years I described this part of what I do as fractional-CMO work, because “marketing” was the word clients understood. It was
- Key Concepts: measurement before spend platforms grade their own homework owner's ROI lens reports are for decisions paid and organic as one system
Paid Media & Measurement “Digital marketing” is a phrase that can mean anything, so it means nothing. What I actually practice is narrower and
- Key Concepts: diagnosis-first SEO definition problems in costume structure over volume owner-operator SEO authority earned in public
SEO & Search The most valuable thing I bring to search isn’t a tactic - it’s a refusal to optimize before anyone has said,