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  • Key Concepts: learning an industry from the digital seat precast is engineered and spec-driven B2B project-driven concrete commerce catalog cross-threaded to projects respect the experts, build the system that sells it

    Concrete Concrete is the newest thing I know, and the one I’m still actively learning. It isn’t lifelong like hats or career-deep like cars

  • Key Concepts: wear them don't vault them honest everyday watches the reference number is everything no watch is an investment custodian before owner

    Watches I’ve been wearing watches since I was a kid, long before I ever thought of it as a “domain.” My first loves were

  • Key Concepts: inventory is the real product VIN as the primary key inventory syndication to marketplaces and ad platforms dealer retention over transaction automotive retail as career spine

    The Car Business The car business is where I became “the web guy.” Before hats, before AI, before any of it, my career started

  • Key Concepts: incongruity is the engine specificity is the fuel comedy is engineerable and repeatable punch up, never down draft straight then layer the humor

    Humor & Comedy Craft I don’t think of comedy as magic. I think of it as mechanics — a small set of load-bearing parts

  • Key Concepts: tradition over prestige Stetson as benchmark Stetson vs Resistol national fur traditions democratization of the fedora

    Hats - Brands & Makers I don’t rank hat makers on a single ladder. A brand is a tradition - a material lineage, a

  • Key Concepts: beaver felt superiority X-factor as price plateau grade inflation Bernard Felt Standard read the felt not the label

    Hats - Felt & Materials The label on a hat lies more often than it tells the truth. That’s the whole reason this is

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