Complete capstone project framework for developing a Strategic AI E-commerce Action Plan. Guides learners through crafting an executive summary, defining SMART business goals and KPIs, proposing AI tool categories with rigorous STRIVE justifications, outlining personalization and automation strategies, building ROI and measurement plans, and addressing ethical considerations and governance. Also covers the final assessment format, peer feedback, and post-course resources.

This document provides the complete Module 7 reference for the AI for E-commerce Marketing course, covering both the capstone project development guide and the final assessment. It details how to build a Strategic AI E-commerce Action Plan including executive summary, SMART goals, STRIVE-justified AI initiatives, personalization strategies, ROI measurement, and ethical governance. It also covers final exam format, peer feedback frameworks, post-course resources, and course wrap-up materials.