Lamontre Watch Company
Project: Lamontre Watch Company
Role: Co-founder & Builder
Timeline: 2026 – Present (pre-launch)
Project Summary
Lamontre Watch Company (lamontrewatches.com) is my newest venture , a partnership in the luxury vintage and heritage watch business, currently in its early, pre-launch build. My side of the partnership is the build itself; my partner brings deep vintage-watch expertise to the collection.
The Challenge & Opportunity
The vintage-watch market is full of uncertain provenance, and it punishes sloppy product knowledge more than almost any category. That makes it exactly the right vertical for the honesty-first, knowledge-governed commerce pattern I proved on Bernard Hats: trust and provenance aren’t marketing here , they are the product.
The Solution
The Bernard Hats playbook, adapted to a luxury vertical: a WordPress/WooCommerce catalog and inventory system built for high-ticket, information-dense products; watch-specific commerce attributes; and a Strategic Intelligence Engine instance , a governed knowledge core with a conversational Shop Assistant that answers against real inventory.
The Status
Early-stage and pre-launch, built on a pattern already proven in production. The fuller brand identity is still being settled , deliberately, before launch rather than after.
