Project: Rejuvenate Skin Health Role: Founder, Lead Developer & AI Solutions Architect Timeline: 2022 - Present Project Summary Rejuvenate Skin Health is an e-commerce brand I developed to address a specific gap in the cosmetics market: science-backed skincare for mature skin. Beyond building a standard online store, the core of this project was to

Project: Bernard Hats Role: Founder, Lead Developer & E-commerce Manager Timeline: 2013 - Present Project Summary bernardhats.com is a niche e-commerce venture I conceived, built, and manage from the ground up. The project's goal was to create a premier online destination for hat enthusiasts, offering a curated collection of new, vintage, and custom-made hats.

Project: Lynx Digital Role: Founder, Lead Digital Strategist & Developer Timeline: 1999 - Present (25+ years) For over 25 years, I founded and have led Lynx Digital, a boutique digital marketing agency dedicated to helping businesses in Calgary, Hamilton and beyond establish and grow their online presence. What began as a web development shop

Project: AIM Experts (Acquired by AutoVerify) Role: Lead Developer & Digital Marketing Architect Timeline: [Example: 2018 - 2022] Project Summary AIM Experts was a B2B platform I developed for the automotive industry, designed to solve a critical challenge for car dealerships: managing and syndicating vehicle inventory online. I architected and built the core web

I served as a strategic consultant for one of Canada’s largest automotive marketplaces, AutoTrader.ca. I was directly responsible for the digital success and retention of a massive portfolio consisting of approximately 400 automotive dealer websites.