Everything on this page is checkable, three ways: the portfolio — live sites, running systems, real inventory; the knowledge base — where each skill has entries explaining how I actually think about the work; and the chat — ask my knowledge base anything about me, and note that the thing answering you is itself one of the skills, running live.
The Five
SEO & Search
Twenty-plus years of diagnosing why sites rank — and why they suddenly don’t. Diagnosis before optimization, structure over volume, practiced on enterprise advisory work and on my own stores, where every ranking answers to my own margin.
Web Platforms
Anyone can launch a WordPress site. I operate a fleet of them in production — WooCommerce stores with real inventory, diagnosed and defended across the edge, origin, and application layers, built for the decade rather than the launch.
AI Systems
AI that runs in production on real businesses: the Strategic Intelligence Engine serving a fleet of live stores, agents with hard integrity constraints, and the knowledge engineering underneath. The chat on this site is the working demo.
Paid Media & Measurement
Google Ads and Meta Ads with an owner’s ROI lens — and the half most setups skip: tracking and reporting built so every dollar of spend has to answer for itself.
Product Building
Two decades of shipping products across industries — skin care to hats to watches to software — as the hired web guy and as the owner. Both sides of the build, in one career.
These five aren’t a menu assembled for this page. They’re the same five skills I employ every week in my current full-time role. The portfolio proves them individually — the day job proves them as a bundle.
The claims are checkable. Check one.
Everything above links to something running — the fastest check is the chat, which answers from my knowledge base, live. My weeks are already spoken for, so read this as a working record, not a pitch. And when a business needs this kind of work built, that’s exactly what Lynx Digital does.